The bling ring right-hand may be the latest reputation symbol for women who will no longer feel they have everything to prove. Women are getting more, getting married to later and have more non reusable income than in the past, leaving them with a lot of room for a small self-indulgence. And it’s understandable that the latest status symbol must include the ultimate reputation symbol, diamonds. Actually, the trend is becoming such a main force it has been given its very own (albeit lackluster) terminology – “self-purchaser”.
The bling ring and women
Based on Greg Distefano, a spokesman with the Diamond Information Center at J. Walter Thompson, “The self-purchase industry is now a $3. 75 billion company in the United States. Rings would be the single greatest type in this market. They are the reason for two of the many five items of self-purchased jewelry. ”
Desperate to get in on the activity, DeBeers, the world’s biggest diamond developer, has made a series of ads to exploit the hearts and wallets of the substantial, formerly ignored, consumer demographic.
Having a market of more than 43 million single women in the USA, Ruta Fox, a previous advertising copywriter, created the “Ah Ring” “Since I was single, I called it The “Ah Ring”, and decided “Ah” would characterize being A, available and H, happy. I believed since married women get wedding rings, and engaged women get Engagement Rings, single women must have a diamond ring their own, “says Ruta.
This “Ah Ring” was an immediate success, creating over a million dollars in income within the first year, and was highlighted in Oprah Winfrey’s “O” magazine.
The bling ring diamond
Never an organization to disregard the latest preoccupation with self-indulgence, famous people have hopped on the bandwagon and used the tendency for diamond accessorizing to a completely new level. Oscars 5, 000 carats of diamonds wandered the red carpet. Promoting diamond baubles by jewellery design luminaries just like Fred Leighton and Harry Winston, one celebrities Renee Zellweger, Cameron Diaz and Halle Berry shone richer compared to strobe lights.
So, consider some of the top-selling styles in right-hand the bling ring? Colored diamonds are a favorite option, with pink, canary yellow and blue diamonds the largest sellers. The growing of brown diamonds, re-named and from now on cleverly advertised as cognac and bubbly diamonds also sell well.
Fashionable settings, like the sleek bezel-set and pave, are well-liked by singles desperate to avoid the seam of the traditional round solitaire diamond. And for many who aspire to the cool elegance of Audrey Hepburn, Tiffany’s recently released Lucida placing is the greatest in the bling ring elegance.
However for those sassy singles that might need to forego three months’ rent to co
ver the diamond, there are many fabulous alternatives.
For all the bling with no sting, cubic zirconias are designed with such perfection these days that always only a jeweler’s loupe can spot the variation. From the stylish to the extravagant, the price of cubic zirconias means that you could have the bling ring a unique ring to match your costume and your mood!